Graphic Designing Essentials

Prerequisite

Minimum Matriculation or equivalent. Having a Personal Computer (with average specifications). Able to read, write and understand the English language

Course Description

Graphic design is all around us — from the packaging on a candy bar to the logo on your favorite coffee mug. It plays a vital role across various business functions. Some of the key applications of graphic design include visual identity, logo creation, business cards, letterheads, envelopes, printed materials, packaging design, brochures, digital content, and social media posts.

These design solutions are primarily developed using Adobe Illustrator and Adobe Photoshop, which are industry-standard tools for creating high-quality, professional visuals. Graphic design is not merely about aesthetics — it is a strategic element that helps convey information clearly and effectively. It serves as a crucial component in both business communication and brand development.

What you will learn

• This certification course is designed to develop a strong design sense in trainees by combining essential theoretical concepts with practical application. Participants will learn the complete design process through real-world visual examples and gain the skills to create a comprehensive visual identity for any brand.
• The course covers key topics such as color psychology in graphic design and effective branding strategies. Trainees will gain hands-on experience using industry-standard tools — Adobe Photoshop and Adobe Illustrator — to design professional marketing materials, including social media posts, flyers, magazine advertisements, and website landing pages.

Course Outline

• Week 1 Graphics Theory

  • Introduction to Graphic Design
  • Difference Between Vector & Raster Graphics
  • Basic Design Principles (Balance, Contrast, Alignment, etc.)
  • Understanding File Formats and Resolution
  • Color Theory Basics
  • Overview of Adobe Illustrator & Photoshop Interfaces

• Week 2 Adobe Illustrator Basics

  • Illustrator Interface, Tools Overview, Artboards, Navigation
  • Working with Basic Shapes and Line Tools
  • Transform, Align Panels
  • Working with Fills, Strokes, Gradients, and Swatches
  • Stroke Panel & Pathfinder Options
  • Grouping, Alignment

• Week 3 Illustrator – Text & Pen Tool

  • Working with Pen tool and Pencil Tool, with Reshaping Tools
  • Working with Text Tool
  • Typography in Illustrator and Simple Logos
  • Text Convert in Shapes with Different Style

• Week 4 Logo & Print Design

  • Logo Design Process & Sketch to Vector
  • Icon Design, Grid and Guide Systems
  • Designing Business Cards and Letterheads
  • Envelope Design, Print Setup, and Export Options
  • Shape Builder Tool

• Week 5 Illustrator – Advanced Tools

  • Gradient and Mesh Tools
  • Working with Blend and Symbol Tools
  • Working with Effects

• Week 6 Mid Term

  • Quiz and Presentation
  • Practical Assessment
  • Mid-Term project submission

• Week 7 Adobe Photoshop Basics

  • Photoshop Interface
  • Layers
  • Selection Tools
  • Marquee Selection Tools
  • Lasso Tools
  • Magic Wand Tools

• Week 8 Photo Manipulation

  • Basic Photo Manipulation Techniques
  • Photo Collage
  • Cropping
  • Retouching Tools

• Week 9 Photoshop – Brush & Filters

  • Brush and Pencil Tools
  • Working with Dodge and Burn Tools
  • Working with Blur and Sharpen Tools with Filter effects
  • Working with Eraser tools
  • Gradient Tool

• Week 10 Photoshop – Advanced Effects

  • Text Effects
  • Layer Styles
  • Blending Options
  • Working with Smart Objects & Filters
  • Creating Product Mockups & Realistic Shadows

• Week 11 Masking & Freelancing

  • Working on Masking
  • Quick Masking and Clipping Masking
  • Adjustment Layers
  • About Freelancing
  • How to create Digital Portfolio

• Week 12 Final Project

  • Final Project Submission & Presentation
  • Quiz
  • Final Assessment

Grading Criteria

Particulars	Marks (%)
Quizzes	20
Class Participation/ Attendance	15
Projects	25
Final Projects	40
Total	100